Public Relations

Crisis & Reputation Management

Communicating clearly when it matters.

Request Crisis Consulting

Crisis & Reputation Management

Communicating clearly when it matters

In critical situations, preparation, speed and a clear understanding of different interests make the difference.

We support companies and executives in reputational crises, public controversies and other sensitive situations.

From crisis preparation to acute communication, we develop lines of communication, advise decision-makers and coordinate the dialogue with the media, employees and relevant stakeholders.

Reputational Crises

When trust is at stake

Reputation is built over years and can be damaged within days.

We help assess the situation soberly, develop a clear line of communication and advise decision-makers on what to say, when and to whom.

Public Controversies

Taking a stance without escalating

Not every public debate is a crisis, but every one calls for a clear stance.

We work out who is involved in the discussion and with which interests, and develop messages that take a position without escalating the dispute unnecessarily.

Dialogue with Media and Stakeholders

One line for all audiences

In a crisis, the media, employees, business partners and owners are all watching at the same time.

We coordinate the dialogue with everyone involved so that internal and external communication stays consistent, and support the review once the acute phase is over.

Your Benefits

  • Short response paths in a crisis
  • A feel for the media and public dynamics
  • Connected with Public Affairs and Corporate & Litigation Affairs
  • Discreet and professional support

What we do in practice

Reputational Crises

Protecting reputation when trust in a company or its leaders is at stake.

01

Public Controversies

Context, stance and clear messages when an issue is being debated in public.

02

Media & Stakeholders

Lines of communication and a coordinated dialogue with the media, employees and relevant stakeholders.

03

Reputation Recovery

Review and rebuilding of trust after the crisis.

04

Our Process

01

Situation Assessment

Assessment of the situation, the interests involved and the public dynamics

02

Line of Communication

Messages and roles, agreed with the decision-makers

03

Dialogue

Coordinated communication with the media, employees and stakeholders

04

Follow-up

Review and rebuilding of trust

FAQ

Frequently Asked
Questions

Transparency matters to us. Here you will find answers to the most common questions.

Now. The best time for crisis preparation is when there is no crisis. Then processes can be developed calmly, materials prepared, and teams trained. In an emergency, every hour of preparation pays off many times over. We recommend annual crisis audits and updates.
A professional crisis manual contains: crisis definitions and escalation levels, responsibilities and contact lists, communication processes and channels, prepared statements and Q&As, checklists for various scenarios, and media and stakeholder contacts.
Clients with a crisis retainer have named contacts and agreed response times that we define individually. We also support in acute situations without an existing contract. Experience shows, however, that preparation achieves more than speed once a crisis has started.
Our trainings combine theory and practice. After an introduction to crisis communication, we simulate realistic scenarios with time pressure, media inquiries, and stakeholder reactions. Video feedback and debriefing help identify strengths and areas for improvement.
Yes, reputation recovery is an important part of our work. After the acute phase, we develop strategies to restore trust – through targeted communication, stakeholder dialogue, and positive topic setting. This process requires time and consistency.

Related Services

Strategic Communications

Strategic communication

CEO & Executive Positioning

Build reputation

Crisis & Issue Management

Issue management

Next Step

Protecting reputation in critical moments

Talk to us before public attention turns into reputational damage.

Request Crisis Consulting

Personal attention from the founders