Crisis Communication

Now. The best time for crisis preparation is when there is no crisis. Then processes can be developed calmly, materials prepared, and teams trained. In an emergency, every hour of preparation pays off many times over. We recommend annual crisis audits and updates.

A professional crisis manual contains: crisis definitions and escalation levels, responsibilities and contact lists, communication processes and channels, prepared statements and Q&As, checklists for various scenarios, and media and stakeholder contacts.

Yes, for clients with a crisis retainer, we are available around the clock. We can conduct an initial briefing within 30 minutes and be on site within a few hours if needed. We also support in acute situations without an existing contract – but experience shows that preparation is crucial.

Our trainings combine theory and practice. After an introduction to crisis communication, we simulate realistic scenarios with time pressure, media inquiries, and stakeholder reactions. Video feedback and debriefing help identify strengths and areas for improvement.

Yes, reputation recovery is an important part of our work. After the acute phase, we develop strategies to restore trust – through targeted communication, stakeholder dialogue, and positive topic setting. This process requires time and consistency.