PR Strategy & Positioning

Strategic PR begins with defining your communication goals and positioning. Only then do we develop the appropriate measures – from press work to content to events. Operational press work is an important building block, but without a strategic framework it is often not sustainably effective.

We maintain relationships with all relevant Austrian media – from daily newspapers to business media to trade publications and digital platforms. Depending on your target group, we select the appropriate channels and develop media-specific approaches.

Yes, we develop high-quality content for all channels – from press releases to blog articles to LinkedIn content. For social media, we focus on B2B-relevant platforms and support with strategy, content planning, and executive positioning.

For existing clients, we can respond within hours. If a quick media response is needed, we activate our network immediately. At the same time, we advise proactive preparation – with prepared statements and defined processes, you respond more confidently.

Our fees depend on the scope and complexity of the mandate. We work with monthly retainers for continuous support or project-based agreements. In an initial conversation, we clarify your goals and create an individual offer.